Use the Power of Social Media to Transform Your Business

Warren Sukernek's Blog (51)

A Social Media postcard from Vietnam

As some of you know, I’ve been in Vietnam for the last 2 weeks working with the Lift9 research team. Vietnam is a fantastic place and our wonderful team has really made me feel welcome.

During my visit, I’ve been able to keep in touch with fri

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Added by Warren Sukernek on November 13, 2009 at 3:22am — No Comments

Can I catch Happiness from My Twitter Community?

A year ago, Clive Thompson wrote

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Added by Warren Sukernek on September 13, 2009 at 10:14pm — 3 Comments

Tweet Your Way to a New Job

Last night I presented Tweet Your Way to a New Job to the Greater Seattle Jewish Business Network (GSJBN). I talked about my experience using Twitter to help in my job search. We had some great discussions around job searches and how to use social media to further your efforts. I think several people found it helpful. The presentation is posted here.

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Added by Warren Sukernek on September 10, 2009 at 12:02pm — 2 Comments

One Player Shows the NFL How to Tweet

Last week the National Football League (NFL) announced that it was banning Twitter, before, during, and after games. The NFL said that it will let players, coaches, and other team personnel engage in social networking during the season. However, they will be prohibited from using Twitter and from updating profiles on Facebook and other social-networking sites during games. The Twitter ban goes int… Continue

Added by Warren Sukernek on September 7, 2009 at 11:31pm — No Comments

Get an E-ticket to Social Media's Disneyland

Staples is bringing back The Most Wonderful Time of the Year, perhaps the most well-known and loved back-to-school television commercial ever created. I can’t believe that the commercial series first ran 15 years ago! As a parent, it is kind of exciting to send the kids back to school. But that’s not what is making the summer doldrums fun in the social media world. Today was

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Added by Warren Sukernek on August 18, 2009 at 10:19am — No Comments

97% of Twitter members think brands should engage with customers on Twitter!

There have been a lot of studies of Twitter users lately. Have you seen this study by PMN that says only 22% of Gen Y consumers are using Twitter. Or this Harvard Business Review study of 300,000 users reveals that the 10% of Twitte

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Added by Warren Sukernek on June 4, 2009 at 10:49pm — No Comments

Twitter Presentations

Last week at the WOMMA University conference, I was one of the leaders of the workshops focused on optimizing your Twitter performance. As a takeaway for the attendees, I sent links to a few Twitter presentations that I had created.

A few months ago, I presented Become a Twitter Ninja at a webinar sponsored by The Society

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Added by Warren Sukernek on May 21, 2009 at 12:53am — 1 Comment

WOMMA rocks South Beach: Inside the numbers

I returned from a great WOMM U. social media and word of mouth marketing training event put on by WOMMA in South Beach. It was a great event and I got to lead a few workshops on Twitter. You can find those presentations,

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Added by Warren Sukernek on May 17, 2009 at 8:28pm — No Comments

140: The Twitter Conference - Who's in?

Every day we hear about Twitter’s popularity - Record number of users, new celebrity members, Ashton Kutcher and his 1,000,000 followers. Another indicator of Twitter’s growth and popularity is the number of conferences popping up. Jeff Pulver is putting on his 140 characters confer

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Added by Warren Sukernek on May 4, 2009 at 10:18pm — No Comments

Twitter helps Alaska Airlines to go North of Expected

Living in Seattle, Alaska Airlines is the home town airline. So recently I took special interest in the company’s presence on Twitter. I reached out to Elliott Pesut who maintains the AlaskaAir twitter account to get his perspective on Twitter and how the company

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Added by Warren Sukernek on April 6, 2009 at 5:13pm — 1 Comment

Who's Your BFF?

I learned about an amazing Twitter visualization tool on Read Write Web called Mailana developed by Pete Warden. There are many tools that will provide a visualization of your Twitter gra

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Added by Warren Sukernek on March 21, 2009 at 1:42am — No Comments

Social Media and the NBA

MILWAUKEE - FEBRUARY 10: Charlie Villanueva #...

Image by Getty Images via Daylife

There

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Added by Warren Sukernek on March 19, 2009 at 12:30am — No Comments

Convergence: Mark Zuckerberg is now on Twitter

While reading my blog feeds over coffee this morning, I read on VentureBeat that Mark Zuckerberg, Facebook CEO, created a public account on Twitter.

After reading the article, I checked out his account and foll

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Added by Warren Sukernek on March 8, 2009 at 11:52pm — 1 Comment

The Future for Twitter is all Search

You may have noticed that Twitter is rolling out its integrated search and trends into the web platform tonight. They had been testing it with select users, and the test must have worked because it is being installed everywhere. Although Twitter purchased Summize last summer, it has been keeping search and trends separate from the messaging platform until now. You can learn more about the integrated search rollout on

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Added by Warren Sukernek on March 6, 2009 at 12:01am — 2 Comments

Twitter: To DM or not to DM

You might think that the reasons for using a direct message (DM) on Twitter are pretty obvious, right? After all, we use it to send private, email like messages. But why go private in the open, transparent fish bowl of Twitter?

My good friend and social media expert (there, I used the term, but she really does know her stuff), Zena Weist, gave some great insights about th

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Added by Warren Sukernek on March 2, 2009 at 12:08am — 1 Comment

Become a Twitter Ninja Webinar!

Today I was fortunate to present a webinar with the great folks from The Society for Word of Mouth, Ben McConnell and Jackie Huba, Become a Twitter Ninja. We had a great crowd on the webinar, all excited to learn more about taking the next step on Twitt

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Added by Warren Sukernek on February 11, 2009 at 10:08pm — No Comments

Mobile more popular than Desktop on Twitter

Mashable published a study showing the 10 most popular Twitter clients and the percentage of users posting from each service based on data from Twitstat. These 10 applications below represent over 70% of all usage.

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Added by Warren Sukernek on February 8, 2009 at 12:23pm — No Comments

How would you spend $20M?

As you may have seen this weekend on Techcrunch, or Read Write Web, Twitter is preparing to raise another round of capital, probably at least $20M. Based on the funding, its valuation is now $250M. Not too shabby in a weak

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Added by Warren Sukernek on January 26, 2009 at 12:04am — No Comments