Does Social medial work on B2B business

[Denise]

Currently I am working on my dissertation about Social medial marketing.

Digital technology is rapidly developing recently, and especial web 2.0 (social medial, blog) draw more attention. Many of literature and public are talking about social medial marketing, but how it does work in marketing mix and strategy?

As a communication tools, social medial, like Facebook, twitter, myspace and web blog are likely to be an effective way to delivery brand image or improve customer relationship. On the other hand, whether it still does in B2B industry?

I am exploring the possibility now, and would like to keep you informed if you are interested on

It's about my story currently
Good night^_^
Denise

[Jim Turner]

Hi Denise,

Yes, social media is live and kicking in the B2B environment. Typically the Business group is in social media to target it's consumers. But at the same time, it's people who are involved in social media. So when corporations are taking a pulse of what's being said about them... it's a person that's saying it.

So, B2B is in place but not as much as B2C. If you need more info let me know.

Thanks for joining our community. Let us know how your project turns out.

Cheers!
Jim

[Denise]

Dear Jim:

It's my pleasure to join your community.
It is true there is a big difference between B2B and B2C. There are many debate about whether social media or web blog can influence on B2B. Since it does work in the B2C environment, I want to explore them in the B2B environment as well.

Definitely, I will keep you informed. And I do need your advice and support later
Thank you in advance
Denise